Trio Brings Marketing, Sales and Product Innovation Expertise
LANDENBERG, Pa.–(BUSINESS WIRE)–Wynk THC & Seltzer, the most widely distributed cannabis seltzer beverage in the United States, has announced the expansion of the company’s senior leadership team. The new team members are Andrew Merle, CMO, Rachel Leonard, VP of Sales, and Gustavo Aguirre, VP of Innovations, who were recruited to drive Wynk’s growth strategy.
Merle brings almost 20 years of marketing experience for notable brands, including New Balance, Red Bull and Clif Bar, and is also a published health and wellness writer. Leonard brings extensive cannabis experience, including driving partnerships and strategic accounts at Pax Labs. Aguirre brings a deep beverage background, including product innovation roles at Power Brands and MillerCoors.
“We are excited to have this level of talent join our team,” commented Casey Parzych, Co-Founder and President of Wynk. “We have very aggressive business objectives related to regional growth and product expansion, and bringing on senior leadership with extensive experience to drive these critical areas will help us reach those goals.”
Wynk, available in eight states, is the most widely distributed THC & seltzer beverage in the United States. The expertly crafted product was created to provide consumers with a delicious, microdosed beverage that delivers a better way to unwind. Wynk has zero calories and is made with all-natural flavors and a 1:1 ratio of THC and CBD. WYNK and WYNK 😉 are trademarks of AgTech VI, LLC. To learn more, please visit www.drinkwynk.com. To shop for Wynk products, please visit https://drinkwynk.com/pages/store-locator.
High Mountain Communications