Trahan brings two decades of retail management and customer experience expertise to Texas’ leading medical cannabis provider

AUSTIN, Texas–(BUSINESS WIRE)–Texas Original Compassionate Cultivation (TXOG), Texas’ leading medical cannabis provider, announced today it has hired Aaron Trahan as head of customer operations.

Texas Original Compassionate Cultivation Hires Aaron Trahan as Head of Customer Operations

Trahan brings nearly 20 years of retail marketing, merchandising and demand generation experience to the TXOG team. After 14 years at Conn’s HomePlus serving in multiple retail leadership roles, Trahan joins TXOG from Headset, a leading provider of cannabis consumer trend data based in Seattle, where he served as the vice president of strategic development.

“I am delighted to return to Texas and work with the state’s definitive leader in medical cannabis,” Trahan said. “After many years in the national cannabis industry, I recognize Texas’ extreme potential and the value of homegrown providers. No one is more invested in the Texas cannabis industry than the TXOG team. Our customers are powerful representations of the benefits of medical cannabis and I’m excited to join the TXOG team to help build out a world-class customer experience that will further cement Texas Original as the gold standard of service to the state’s growing market.”

In his new role, Trahan is responsible for optimizing the TXOG patient experience, including managing the distribution of the company’s high-quality medical cannabis products through its extensive fleet of delivery vehicles and statewide pick-up locations.

“Aaron is joining us at a critical moment where reaching our patients effectively and efficiently has never been more paramount as our patient base grows and our products diversify,” said Morris Denton, CEO of TXOG. “As the leading medical cannabis provider in Texas, we are constantly looking for ways to improve our best-in-class customer service and customer operations. Aaron will be instrumental in maintaining and enhancing our go-to-market efforts to ensure our patients receive the care they need.”

TXOG’s gummies, tincture and lozenge products are available for statewide delivery at, for pick up at their dispensary in Austin, Texas, and through the company’s convenient patient pick-up locations in North Austin, Dallas, Fort Worth, Houston and San Antonio. To learn whether you or a loved one qualifies for medical cannabis, visit

About Texas Original Compassionate Cultivation

Texas Original Compassionate Cultivation (TXOG) is the leading licensed medical marijuana producer in Texas, working alongside physicians to provide the highest quality cannabis medicine to patients and families seeking relief across the state. As fellow Texans, we are dedicated to representing the integrity of this great state with our commitment to quality, consistency and purity in every product we produce. We remain committed to advancing safe, legal access to this powerful medicine. TXOG is headquartered in Austin, with delivery throughout the entire state. For more information, visit


Emma Chase

[email protected]

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