Veteran Leader Charts Course for Innovative Portfolio, Including Historic Trademarks OCB, JOB, E-Z Wider, as Roll-Your-Own Market Expands
GLENVIEW, Ill.–(BUSINESS WIRE)–Republic Brands, the global leader in all-natural, premium rolling papers and accessories for the roll-your-own (RYO) and make-your-own (MYO) markets, today named Paul Marobella as President and Chief Marketing Officer.
Mr. Marobella brings over 25 years of marketing, brand and leadership experience developing award-winning strategies for renowned brands from Jim Beam, Adidas, Dos Equis and many more. Most recently, he led 2,500 people while at the Paris-based advertising holding company, Havas, as Chairman and CEO of North America, their largest global region. While there, his teams won multiple ‘agency of the year’ and ‘best place to work’ awards while consulting on growth strategies for many of the world’s top brands. Prior to Havas, he led a digital experience division of Accenture Interactive’s Wire Stone, consulting with brands such as Motorola, Conagra, Microsoft and Nike. Paul is also very active in providing opportunities to America’s inner-city youth as a sitting member of the National Hockey League’s (NHL) Fan Diversity & Inclusion Council, an advisory board member to the Chicago Blackhawks Foundation and Chairman of the Inner-City Education Program in Chicago.
“Paul’s world-class expertise in transforming global brands, increasing cultural relevancy and propelling enterprise growth brings a valuable opportunity to our multinational company as we enter the next era of the roll-your-own category,” said Don Levin, Chairman and Founder of Republic Brands.
“It’s a rare opportunity in one’s career to join an established, growing company like Republic with our iconic stable of brands and appetite to capitalize on the once-in-a-lifetime growth opportunities the rolling category will experience over the next decade. Don has built an amazing company with incredible people, I am very excited for our future,” added Paul Marobella.
Mr. Marobella plans to transform its consumer product brands alongside monumental market shifts and will lead Republic’s 50-year vision to meet rising demand amid rapid expansion. For more information, please visit www.republicbrands.com.
About Republic Brands
The world’s leading rolling company, Republic Brands holds the most extensive portfolio in the category including OCB®, JOB®, e-z wider®, DRUM®, Premier®, Gambler® and TOP® brands. With a 200-year-old cultural legacy, the family-owned company is known for innovations such as sustainable bamboo, hemp and flax fiber papers and cones, its natural acacia gum and internationally recognized ISO 9001, 14001 and 45001 and GMP standards. Republic brings consumers the best experience from plant to puff by combining old-world artisan quality with modern sensibilities. With its wide-reaching distribution network across 120 countries, Republic Brands operates seven manufacturing facilities across North America and Europe. For more information, please visit www.republicbrands.com.
Grasslands: A Journalism-Minded Agency