TORONTO–(BUSINESS WIRE)–Canadian artist-focused and social-forward cannabis brand LOOP/POOL, today announced that Kevin Lam has joined the company as Chief Commercial Officer. LOOP/POOL was co-founded by a number of Canadian musicians, including the members of Our Lady Peace, Roy Woods, Blue Rodeo, Felix Cartal, Stars, dvsn and Kiesza. A portion of the company’s proceeds will be used to support emerging and under-represented Canadian artists.
Kevin is a veteran of the consumer packaged goods (CPG) industry in Canada and has held Merchandising positions at top companies including Wal-Mart, Loblaws, and 7-Eleven. Most recently, he led both the strategic growth of the merchandising team and function at the Ontario Cannabis Store (OCS) since pre-legalization as the Senior Director of Merchandising. Kevin holds a Bachelors of Commerce degree from the University of Calgary.
“Getting someone of Kevin’s calibre on our senior team is a major step forward for our company,” says LOOP/POOL CEO Ian Kwechansky. “This is an important milestone for us, and it is a testament to the power of the brand we’ve created, our mission, and the quality of products we’ve curated for the Canadian market.”
Our Lady Peace frontman and LOOP/POOL partner Raine Maida, chimed in with his support and excitement about the company’s mission, adding “Our Lady Peace is proud to put our name beside other prolific Canadian acts in support of emerging talent. I would have loved to have LOOP/POOL for support when we were starting out, and I am happy to be able to pay it forward and lend our reach to such a great cause.”
LOOP/POOL is a cannabis brand co-founded by a collective of artist-owners and dedicated to supporting emerging talent through the sale of licensed cannabis products. Through our philanthropic organization POOL/FUND, a minimum of five percent of proceeds will be used to support the next generation of Canadian artists. For more information, please visit www.looppool.ca.
Corey Herscu for LOOP/POOL