Cookies Celebrates Renegade Cultivators and Region’s Decades-Long History With The Launch of New Craft Cannabis Line
SAN FRANCISCO–(BUSINESS WIRE)–International cannabis brand Cookies announced today the launch of its Humboldt Grown Initiative, a premium line of cannabis products from the heart of California’s historic Emerald Triangle. Cookies debuted this line in time for “Croptober,” the season during which a vast majority of sun-grown cannabis is ready to harvest.
Similar to the wine appellation for Champagne in France, this cannabis appellation initiative elevates the craft cannabis produced by Cookies’ cultivation partners based in the three NorCal counties of Humboldt, Mendocino and Trinity—the historic Emerald Triangle region. With a history dating back to 1960s counterculture, the Emerald Triangle has long been considered the top cannabis growing region in America.
Cannabis from the Pacific coastal climate of the Emerald Triangle is distinctive due to varying soil and wind conditions that create unique properties in the plant trichomes for singular terpene profiles. Deeply committed to quality despite the obstacles many growers face in this isolated area, the Humboldt Grown Initiative seeks to honor decades of underground cannabis culture.
“There’s no doubt the Emerald Triangle made American cannabis culture what it is today, and it’s still arguably one of the best climates in the world to cultivate cannabis,” said Berner, Co-Founder and CEO of Cookies. “In this new era with bigger companies buying up massive facilities and mass-producing products, it’s made it so much harder for smaller craft cannabis cultivators to be successful. One of our missions at Cookies is to help people from the old game stay in the game. We are truly honored to support this community and these craft growers and give them the recognition they deserve.”
Cookies, which traces its roots back to a garage in California’s San Francisco Bay area, has always respected the Emerald Triangle growers and appreciated their unparalleled sungrown and greenhouse cannabis. In addition to showcasing that distinctive regional cannabis, the Humboldt Grown Initiative also represents a tribute to the area’s pioneering cannabis innovators. For years, they have risked their freedom and livelihoods in the face of cannabis prohibition to produce some of the world’s highest-quality cannabis while humbly pushing the needle toward legalization more broadly.
Cookies partners with cultivation specialists and breeders who are committed to supporting the Emerald Triangle community and its cannabis culture, honoring the area as one of America’s original hubs for cannabis cultivation. Initiative partners include:
- One Log House offers the quintessential Humboldt experience and serves as the global capital of all things Cookies cannabis. Housing Cookies’ entire genetic library in addition to Cookies’ research and development facility, One Log is a hub for processing, packaging and distribution.
- Native Humboldt Farms founded and operated by Lindsey Renner, descendent of the Wailaki Tribe indigenious to the land that is now Humboldt County. Her farm, once owned by her great-great-great-grandmother, is home to small-batch, sungrown, craft cannabis which is cared for by hand. With soil fertilized and fed with Lindsey’s own compost teas, the farm produces cannabis flower, homemade edibles and infused topicals—of which Cookies strains Sunshine and Orangutan are grown.
- Aloha Humboldt owned by Linsey and Ryan Jones who have been cultivating cannabis since 1998. Grown at an elevation of 2,600 feet inside a unique mountainous microclimate, the Jones’ raise terpene-rich plants using ecologically sound and sustainable farming methods to grow Cookies LPC 75 and Lemonnade Cake Mix strains.
- Ridgeline Farms owned and operated by second-generation cultivator Jason Gellman. His experience shows in the Emerald Cup awards he received in the “sungrown” category in 2018 (first place for his Green Lantern cut) and three top-10 honors in 2019, including first place for his famed Runtz cut. He uses an organic growing methodology and is committed to quality and environmental stewardship. In 2021, Cookies and Ridgeline produced these award-winning strains for an exclusive launch.
The Humboldt Grown Initiative, available exclusively at Cookies and Lemonnade dispensaries across California, features a select line of strains grown in Humboldt County. Our flower packaging includes information on the source farm and are available in the brands Cookies, Lemonnade, Minntz, Runtz and Grandiflora.
About Cookies
Cookies is more than a premiere cannabis company, it is an authentic brand with passionate fans all over the world. Founded in 2008 by Berner, the prolific Bay Area rapper and entrepreneur, and his partner Jai, (a Bay Area cultivator and breeder). The company went mainstream in 2011 and has grown its business through the combination of globally recognized premium genetics, social media influence, and popular culture resonance. Cookies is constantly launching new breeding projects and differentiated brands and has quickly built a grassroots cult following while remaining loyal to its brand promise: authenticity and innovative genetics.
Today, Cookies is one of the most well-respected and top-selling cannabis brands in California and throughout the world. The company and its product are recognized globally and offer a collection of over 150 proprietary cannabis varieties and product lines including indoor and sungrown flower, pre-rolls, gel capsules, vape cartridges, CBD Flower and medicinal mushrooms. Cookies’ seed-to-sale business allows for complete quality control at every step—from cultivation and production to customers’ end retail experience. With a deep commitment to restorative justice and progressive drug policy, Cookies actively works to enrich communities disproportionately impacted by the War on Drugs through advocacy work and social equity initiatives.
Contacts
Julie Dietel
Grasslands: A Journalism-Minded Agency
Julie@mygrasslands.com