California’s Legalized Cannabis Industry Celebrates Inclusion
SACRAMENTO, Calif.–(BUSINESS WIRE)–The CA State Fair today announced the addition of the first-ever, state-sanctioned cannabis competition and awards. The CA State Fair Cannabis Competition and Awards will join a roster of coveted, annual competitions celebrating California’s rich agricultural history and dynamic industries including wine, craft beer, olive oil and cheese.
“We are pleased to celebrate California’s legal and licensed cannabis industry as part of the CA State Fair in 2022,” said California Exposition & State Fair Board of Director Jess Durfee. “For the past 166 years, the CA State Fair has always been a first mover, leading the State Fair circuit with innovative programming and large-scale competitions that celebrate the best the state has to offer, making the addition of cannabis cultivation a natural new category.”
In 2018, commercial cannabis became legal in the State of California for adult use and since that time has grown into a multi-billion-dollar industry. The awards have been developed in partnership between the California Exhibition & State Fair and Cultivar Brands, a California-based cannabis marketing and events agency who specializes in the creation of programs that continue to move cannabis into the mainstream.
“The launch of state-sanctioned awards will showcase the California farmer, large and small, and the incredible cannabis flower that the state has to offer,” said Cultivar Brands CEO Brian Applegarth. “We will also educate, demystify the plant and challenge the stereotypes.”
The competition is open to all licensed growers in California. Entrants will be classified into three classifications representing three primary divisions for submission by light source: Indoor, Mixed Light and Outdoor. The competition will award medals for the cannabis flower only, showcasing the primary cannabinoids and terpenes expressed in the cannabis flower. A total of 77 medals will be awarded including the coveted Golden Bear trophy for “Best of California.”
The competition will be scored objectively, through science-based analysis performed and certified by SC Labs, one of California’s premier cannabis and hemp testing lab. SC Labs will provide all entrants with the required Certificates of Analysis (COAs), as well as a PhytoFacts® chemometric report that will identify all the unique compounds of the submission to determine the award winners.
“I’m really excited to be involved with the state fair because it is the traditional place where the agricultural community comes to show off their best work,” SC Labs Co-founder and President Josh Wurzer. “This further validates cannabis as part of that community.”
The first-ever CA State Fair Cannabis Competition and Awards will evaluate the 2021 harvest and celebrate the award winners during the CA State Fair set to take place July 10-26, 2022, at the Cal Expo Fairgrounds in Sacramento, California. The submission window opens on November 1, 2021 and will remain open until March 30, 2022. Award winners will be announced in May of 2022. Visit www.castatefaircannabisawards.com.
Contacts
DeeDee Taft
Spin Communications
[email protected], 415-515-1229
