Alberta Gaming and Liquor Commission places initial order for international bestsellers Keef and Green Monké products and new B.C. brand, State B Beverages; to be on Alberta shelves by the Fall

VANCOUVER, British Columbia–(BUSINESS WIRE)–$BEV #beverage–Emerging leader in innovative health and wellness beverages and products, BevCanna Enterprises Inc. (CSE:BEV, Q:BVNNF, FSE:7BC) (“BevCanna” or the “Company”) announces today multiple product listings and purchase orders from Alberta Gaming and Liquor Commission (AGLC). The award-winning and highly anticipated products are expected to be on Alberta shelves by the fall.

BevCanna Announces Product Listings and Purchase Orders from Alberta Gaming and Liquor Commission

AGLC is the Government of Alberta’s Crown commercial enterprise and agency that oversees the gaming, liquor, and cannabis industries in Alberta. AGLC also operates Alberta’s only legal, non-medical online cannabis store. Alberta is Canada’s second largest market for adult-use cannabis products, trailing only the Ontario market. The agreement authorizes BevCanna to supply its award winning Keef branded beverages, and white label partner beverages to AGLC for sale and wholesale distribution. The products are anticipated to be available for purchase by over 600 licensed private retailers in Alberta and online through AlbertaCannabis.org.

AGLC has made an initial order of three varieties from #1 selling US beverage brand Keef Brands1; the popular Bubba Kush Classic Soda, Orange Kush Classic Soda and Bubba Kush Root Beer. The three beverages are among the top-ten selling cannabis beverages in Colorado and California2. BevCanna is the exclusive manufacturer of Keef Brands products in Canada.

Green Monké’s Mango Guava, Orange Passionfruit and Tropical Citrus beverages, which are lightly sparkling with a taste of tropical fruit, will also be offered in Alberta Launched in 2018, Green Monké beverages became the #1 selling cannabis beverages in the U.K. by 2019 and were named the best-tasting cannabis drinks in California in June 20213. BevCanna manufactures Green Monké in Canada through its white-label program.

BevCanna is also excited to announce the premiere of local B.C. beverage brand State B Cannabis Beverage Co. in Alberta retailers. Three State B beverages will be listed: Sparkle, Zing and Resolve. Launched by award winning B.C. master mixologist, sommelier and founder of Brujera Elixirs, Kelly Ann Woods, State B is also featured on the upcoming season of the hit show Dragon’s Den. State B’s beverages are exclusively manufactured in Canada through BevCanna’s white-label program.

“Launching these three brands into Alberta retailers is an important milestone,” said Melise Panetta, President of BevCanna. “Alberta is one of the largest and important markets in the Canadian cannabis sector. We’re thrilled that we will have these brands in the Alberta market shortly and we’re quickly scaling up production to ensure that we’re able to meet the demand for these products as we are rapidly expanding our distribution from coast to coast.”

1 BDSA

2 2020 Headset Insight Report

3 Dailydot.com

About BevCanna Enterprises Inc.

BevCanna Enterprises Inc. (CSE:BEV, Q:BVNNF, FSE:7BC) is a diversified health & wellness beverage and natural products company. BevCanna develops and manufactures a range of alkaline, plant-based, and cannabinoid beverages and supplements for both in-house brands and white-label clients.

With decades of experience creating, manufacturing and distributing iconic brands that resonate with consumers on a global scale, the team demonstrates an expertise unmatched in the nutraceutical and cannabis-infused beverage categories. Based in British Columbia, Canada, BevCanna owns a pristine alkaline spring water aquifer and a world–class 40,000–square–foot, HACCP certified manufacturing facility, with a bottling capacity of up to 210M bottles annually. BevCanna’s extensive distribution network includes more than 3,000 points of retail distribution through its market-leading TRACE brand, its Pure Therapy natural health and wellness e-commerce platform, its fully licensed Canadian cannabis manufacturing and distribution network, and a partnership with #1 U.S. cannabis beverage company Keef Brands.

Disclaimer for Forward-Looking Information

This news release contains forward-looking statements. All statements, other than statements of historical fact that address activities, events or developments that the Company believes, expects or anticipates will or may occur in the future are forward-looking statements. Forward-looking statements in this news release include statements regarding: that the products are expected to be on Alberta shelves by the fall; the agreement with AGLC and its terms and potential benefits; that the brands will be in the Alberta market shortly and that the Company is quickly scaling up production to ensure that it is able to meet the demand for these products as the Company rapidly expands its distribution from coast to coast; and other statements regarding the business plans of the Company. The forward-looking statements reflect management’s current expectations based on information currently available and are subject to a number of risks and uncertainties that may cause outcomes to differ materially from those discussed in the forward-looking statements.

Although the Company believes that the assumptions inherent in the forward-looking statements are reasonable, forward-looking statements are not guarantees of future performance and, accordingly, undue reliance should not be put on such statements due to their inherent uncertainty. Factors that could cause actual results or events to differ materially from current expectations include, among other things: general market conditions; changes to consumer preferences; and volatility of commodity prices; and other factors beyond the control of the parties. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law, and the Company does not assume any liability for disclosure relating to any other company mentioned herein.

Contacts

On behalf of the Board of Directors:
John Campbell, Chief Financial Officer and Chief Strategy Officer

Director, BevCanna Enterprises Inc.

For media enquiries or interviews, please contact:
Wynn Theriault, Thirty Dash Communications Inc.

416-710-3370

[email protected]

For investor enquiries, please contact:
Bryce Allen, BevCanna Enterprises Inc.

778-766-3744

[email protected]

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