Harnessing the power of Adobe Commerce, Airfield’s new e-commerce site ushers in an exciting era in cannabis retail, offering the most user-friendly, mobile-friendly, and dynamic online cannabis retail experience available anywhere in the U.S.
SAN JOSE, Calif.–(BUSINESS WIRE)–#AirfieldSupplyCo—Airfield Supply Company — California’s leading vertically-integrated full-service dispensary — today announced the launch of its proprietary e-commerce website built on Adobe Commerce, powered by Magento, making it the most robust online cannabis shopping site in the United States. Long considered the gold standard for differentiated e-commerce, Adobe Commerce already powers online shopping experiences for industry-disrupting consumer and B2B brands, but has yet to be widely used in the cannabis retail space. Drawing from the best omnichannel retail examples available, Airfield’s new digital storefront expands the limits of cannabis e-retail by providing an immersive shopping experience that makes consumer navigation, discovery, and check-out seamless and engaging; delivers a superior mobile experience; and drives discovery, personalized recommendations, and intuitive reordering in a way that no other cannabis e-commerce site can.
“As a customer-first brand, we have always been passionate about providing the best shopping experience imaginable. While we can control our in-store and delivery moments completely, we’ve had to work within the limitations of online retail for nearly a decade,” says Marc Matulich, founder and CEO of Airfield Supply Co., the Silicon Valley-based dispensary he launched in 2010.
“For example, an intuitive mobile shopping experience is common in every other aspect of our lives but hasn’t been optimized for the cannabis industry. Our monthly visitor stats show that nearly three quarters of our visitors come to us via mobile — and none of them have so far had the shopping experience we think they deserve,” Matulich says. “We are dramatically changing that by expanding our omnichannel capabilities with Adobe. Now, Airfield customers will have the same type of consistent, satisfying encounters they’re used to having when purchasing food, books, clothes, or cosmetics. We realized that since we couldn’t buy a platform experience this powerful, we literally had to build it ourselves.”
The global e-commerce market is projected to grow 14% more every year, and according to research by New Frontier Data, the national cannabis industry will enjoy a compounded annual growth rate of 18% through 2025. As the most widely used e-commerce platform by top 500 U.S. retailers according to Digital Commerce 360, Adobe Commerce brings convenience, flexibility, intuitive interface, mobile optimization capabilities, and endless opportunities to customize and scale Airfield’s digital storefront.
Among the highest-volume single-site dispensaries in California, Airfield utilizes a fleet of electric Tesla sedans among its vehicles for touchless prepaid delivery and offering curbside service. Supporting an average of 35,000 transactions per month, Airfield additionally features a unique Shop-In Shop showcase in which brands typically enjoy a 100% growth in sales during their featured slot. Airfield has long wanted to create an e-commerce experience that matches the excellence of their in-store shopping.
“Customers have historically been forced to put up with a subpar experience when shopping for cannabis online,” adds Airfield CMO Chris Lane. “We asked ourselves, ‘What if we don’t compromise on any of the things that make Airfield special?’ We truly believe that there should be no difference between shopping on Airfield’s platform and shopping at the best retailers in any other industry. We want to replicate — and ultimately enhance — what you’re accustomed to and already enjoy in a high-touch physical retail environment. This is really only just the beginning of how we build this immersive, digital world. No one else in cannabis has done that before.”
About Airfield Supply Company
Airfield Supply Company is a leading vertically-integrated full-service cannabis dispensary. Based in San Jose, CA, Airfield combines boutique-style retail experiences with a world-class selection of cannabis flowers, concentrates, topicals, and edibles. Since its launch in 2010, Airfield’s mission has been to make the most out of life’s journey every day. Airfieldsupplyco.com #AirfieldSupplyCo @AirfieldSupply
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