By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Cannabis NewsCannabis News
  • Cannabis
  • CBD
  • Science
  • Culture & Arts
  • Cannabis Press Releases
  • More
    • About Maryjanes Post
    • Cannabis Advertising
    • Cannabis Partnerships
Reading: Coca-Cola in talks with Aurora to develop CBD-Infused Drinks
Share
Aa
Aa
Cannabis NewsCannabis News
Search
  • Topics
    • Business
    • Cannabis
    • Cannabis Tech
    • Culture & Arts
    • Industry Leaders
    • Cannabis Press Releases
  • Topics
    • Business
    • Cannabis
    • Cannabis Tech
    • Culture & Arts
    • Industry Leaders
    • Cannabis Press Releases
  • About Maryjanes Post
    • Ambassador
    • Cannabis Partnerships
Follow US
  • Ad Choices
  • RSS Terms of Service
© 2018 - 2022 MaryJanes Post Media. All Rights Reserved.
Cannabis News > Business > Coca-Cola in talks with Aurora to develop CBD-Infused Drinks
BusinessCBD

Coca-Cola in talks with Aurora to develop CBD-Infused Drinks

Samuel Njoroge
Last updated: 2019/03/05 at 10:10 PM
Samuel Njoroge Published March 5, 2019
Share
SHARE

Aurora has joined the league of the giant companies interested in making a fortune out of Cannabis. The Canadian-based company is making a major comeback with rumors indicating a highly-possible deal- A deal with the big soda company famously known as Coca-Cola.

Contents
What about the deal?What do Aurora and Coca-Cola spokespeople have to say?What are the benefits of CBD-infused beverages?Are the sources reliable?How has this possible deal affected Aurora and Coca-Cola shares?Future of the CBD industry

The future is brighter for this company considering it is in the list of the few companies from the Great North with recognition in the US stocks exchange. The expected deal is such a blockbuster.

What about the deal?

Coca-Cola is working on making CBD-infused beverages, and its possible alliance with Aurora will settle the bill. There have been mixed reports about if this deal will indeed take place. We, however, believe it will inevitably happen, as far as timing this is still unknown. So what should we expect of this alliance? Is it good for the industry?

Vivien Azer, a senior Wall Street analyst with Cowen, sums up that “it makes sense for both companies to work together since Aurora has interests of joining the cannabis-infused beverage market.”

What do Aurora and Coca-Cola spokespeople have to say?

Although Kent Lander, a Coca-Cola spokesman did not confirm any talks with Aurora in a detailed statement to Bloomberg, he says that Coca-Cola is observing the growth of CBD use in beverages for wellness. However, he adds that they have not made any decisions concerning the same. The response is different for Heather Mac Gregor who is an Aurora spokesman. He says that Aurora has interests in the infused beverage market and they intend to enter the market soon.

What are the benefits of CBD-infused beverages?

According to Bloomberg, Coca-Cola has interests in developing a world beverage infused with CBD. CBD is a non-psychoactive component found in the cannabis plant. Alcoholic drinks containing Cannabis has a “buzz” effect on its users. The “buzz” is common among Marijuana users. CBD use in beverages, on the other hand, is supposed to bring in medical benefits of relieving pain, inflammation, and cramping among others.

Are the sources reliable?

Well, according to reliable sources, the Aurora and Coca-Cola talks are still in its primary stages. Although both companies have remained mum about the deal, we can all agree that something is cooking in the kitchen.
So far, Coke has not refuted the claims of the discussions.

In fact, through their spokesman, they declared their interest in a partnership with Aurora but said there was no deal on the table yet. Aurora failed to confirm the talks but confessed that they indulge in discussions with all industry players from time to time. The company further reports that they currently have no agreement or partnership with any beverage company.

How has this possible deal affected Aurora and Coca-Cola shares?

As all this action was happening, the shares of Aurora Company increased in the stocks market. After Bloomberg announced this deal, the shares of both companies rose instantly. In 2018 alone, Aurora shares jumped to 16.86% while Coca-Cola’s shares by 0.72% in the New York stocks exchange.

Future of the CBD industry

CBD industry has been on the rise ever since researchers from different fields found out that it contains numerous medical benefits. Currently, the US and Canada have set the path for many countries by legalizing Cannabidiol use for medical use.
 
According to Hemp Business Journal, the CBD industry is expected to reach USD 2.1 billion up from USD 205 million in 2015. They base their argument on the ever-growing CBD applications and newer countries legalizing their growth and use.

You Might Also Like

StimWell Founder Shares Her Top Three Disposable Vapes

Matthew Morgan, Cannaland and the Future

Amazing Cannabis Websites in 5 days

Turn Cannabis Networking Into Recurring Web Traffic

How Can CBD Affect Your Sex Life?

TAGGED: Aurora, cannabis news, CBD Infused Drinks, coca-cola, marijuana news
Samuel Njoroge March 5, 2019
Share this Article
Twitter Reddit Email Copy Link
Previous Article Marijuana can alter DNA in sperm CannabisPlanet.com’s Chef Mike Delao joins MaryjanesPost.com
Next Article nevada cannabis lounges Cannabis Media & PR Nevada Expects Cannabis Lounges by 2020

Cannabis News and More

Work with an experienced cannabis media firm to provide your brand with the exposure it needs.

Cannabis Topics

  • Cannabis
  • Business
  • CBD
  • Cannabis Science
  • Culture & Arts

Company

  • About Maryjanes Post
  • Contact Cannabis Media
  • Contributor Guidelines

Terms of Use

  • TERMS
  • PRIVACY
  • CONTRIBUTOR AGREEMENT
  • DMCA

Resources

  • Write For UsNew
  • Media KitNew
  • Cannabis Advertising
  • Cannabis Partnerships
  • Cannabis Press ReleaseNew
Cannabis NewsCannabis News
Follow US

© 2018 - 2022 MaryJanes Post Media. All Rights Reserved.

  • Ad Choices
  • RSS Terms of Service
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?